When visiting this website, your browsing behavior can be statistically evaluated.

Detailed information on this analysis can be found in Google Analytics’ privacy policy below.

Privacy Policy for the Google Analytics Web Analysis Service

This website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies,” text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymization is activated on this website, your IP address will be truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area.

IP anonymization is active on this website. The IP address of users is truncated within the member states of the EU and the European Economic Area. This truncation removes the personal reference of your IP address. As part of the agreement on commissioned data processing that the website operators have concluded with Google Inc., Google uses the collected information to evaluate website usage and activity and provides services related to internet usage.

You have the option to prevent the storage of cookies on your device by adjusting the appropriate settings in your browser. It is not guaranteed that you will be able to access all functions of this website without restrictions if your browser does not allow cookies.

Furthermore, you can prevent the collection of data generated by cookies (including your IP address) and its processing by Google Inc. by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de

Further information on data usage by Google Inc. can be found here: https://support.google.com/analytics/answer/6004245?hl=de

Google Re/Marketing Services

Based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6 para. 1 lit. f. GDPR), we use the marketing and remarketing services (briefly “Google Marketing Services”) of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

It is possible that the collected data may be transferred to another country outside the European Union and the European Economic Area that does not ensure an adequate level of data protection. If data is transferred to the USA, there may be a risk that your personal data could be processed by US authorities. These authorities may process the data for surveillance and control purposes. You may not have the usual legal remedies available.

Google Marketing Services allow us to display advertisements for and on our website more targeted, to present users only with ads that potentially match their interests. For example, if a user is shown ads for products they were interested in on other websites, this is referred to as “remarketing.” For these purposes, when our and other websites on which Google Marketing Services are active are accessed, Google immediately executes a Google code, and so-called (re)marketing tags (invisible graphics or code, also known as “web beacons”) are embedded in the website. With their help, an individual cookie, i.e., a small file, is stored on the user’s device (instead of cookies, comparable technologies can also be used). The cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com, or googleadservices.com. This file records which websites the user has visited, which content they were interested in, and which offers they clicked, as well as technical information about the browser and operating system, referring websites, visit time, and other information about the use of the online offering. The IP address of the users is also recorded, whereby we inform within the framework of Google Analytics that the IP address is truncated within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and only in exceptional cases is transmitted completely to a Google server in the USA and truncated there. The IP address is not merged with user data within other Google offerings. The aforementioned information can also be linked by Google with information from other sources. If the user subsequently visits other websites, ads tailored to their interests can be displayed.

User data is processed pseudonymously within the framework of Google Marketing Services. This means that Google does not store and process, for example, the name or email address of users, but processes the relevant data cookie-related within pseudonymous user profiles. This means that from Google’s perspective, the ads are not managed and displayed for a specifically identified person, but for the cookie owner, regardless of who this cookie owner is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymization. The information collected by Google Marketing Services about users is transmitted to Google and stored on Google’s servers in the USA.

Among the Google Marketing Services we use is the online advertising program “Google AdWords.” In the case of Google AdWords, each AdWords customer receives a different “conversion cookie.” Cookies cannot therefore be tracked across AdWords customer websites. The information obtained with the help of the cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that personally identifies users.

Based on the Google Marketing Service “DoubleClick,” we can integrate third-party advertisements. DoubleClick uses cookies that enable Google and its partner websites to display ads based on users’ visits to this website or other websites on the internet.

Based on the Google Marketing Service “AdSense,” we can integrate third-party advertisements. AdSense uses cookies that enable Google and its partner websites to display ads based on users’ visits to this website or other websites on the internet.

We may also use the “Google Optimizer” service. Google Optimizer allows us to understand how different changes to a website affect it (e.g., changes to input fields, design, etc.) as part of so-called “A/B testing.” For these test purposes, cookies are stored on users’ devices. Only pseudonymous user data is processed.

Furthermore, we may use the “Google Tag Manager” to integrate and manage Google analysis and marketing services on our website.

Further information on Google’s use of data for marketing purposes can be found on the overview page: https://policies.google.com/technologies/ads, and Google’s privacy policy is available at https://policies.google.com/privacy.